-
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
-
Everything is designed. Few things are designed well.
-
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
-
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
-
Design creates culture. Culture shapes values. Values determine the future.
-
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
-
In design, there is no such thing as “rules”. There is however, common sense.
